New Project: Wheelbarrowtub.com
Wheelbarrow Tub is the newest addition to the Web Contempo Portfolio. The wheelbarrow tub is a product which is targeted towards other manufacturers. The project is actually a very interesting case study in how these very specific micro-niches can be easily dominated on a modest budget. First, the website is a completely custom design by me. I created it as a PSD, and cut it up and created a fully functional Wordpress theme out of it. The site runs 100% using Wordpress as a CMS (content management system). Wordpress is perfect for small sites like this because the skins are usually relatively easy to create, and the lightweight CMS capability Wordpress offers is perfect for managing the small number of pages.
Not only did I come up with a great looking and efficient web site solution for the Wheelbarrow Tub project, the initial keyword research was spot on. Within 1 week of going live with the site, we captured the #2 ranking in Google for the term Wheelbarrow Tub. The site has been fully optimized, and Wordpress SEO plugins were installed, but I was able to achieve the top ranking without the help of any backlinks whatsoever. The keywords we’ve targeted for this project aren’t necessarily going to bring hoardes of traffic, but we’ve done the research and we know they are bringing some traffic, and that traffic will be highly qualified for the type of product Wheelbarrow Tub offers.
This project is a great example of how drilling down deep into your niche can provide lucrative results and highly targeted traffic in a short amount of time.
Tags: minnesota seo case studies, minnesota web design, portfolio, web design projects