Wheelbarrow Tub is the newest addition to the Web Contempo Portfolio. The wheelbarrow tub is a product which is targeted towards other manufacturers. The project is actually a very interesting case study in how these very specific micro-niches can be easily dominated on a modest budget. First, the website is a completely custom design by me. I created it as a PSD, and cut it up and created a fully functional Wordpress theme out of it. The site runs 100% using Wordpress as a CMS (content management system). Wordpress is perfect for small sites like this because the skins are usually relatively easy to create, and the lightweight CMS capability Wordpress offers is perfect for managing the small number of pages.

Not only did I come up with a great looking and efficient web site solution for the Wheelbarrow Tub project, the initial keyword research was spot on. Within 1 week of going live with the site, we captured the #2 ranking in Google for the term Wheelbarrow Tub. The site has been fully optimized, and Wordpress SEO plugins were installed, but I was able to achieve the top ranking without the help of any backlinks whatsoever. The keywords we’ve targeted for this project aren’t necessarily going to bring hoardes of traffic, but we’ve done the research and we know they are bringing some traffic, and that traffic will be highly qualified for the type of product Wheelbarrow Tub offers.

This project is a great example of how drilling down deep into your niche can provide lucrative results and highly targeted traffic in a short amount of time.

I’ve just added two of our latest projects to our portfolio. Both of these sites were developed using a templatemonster template with some heavy customization.

Action Learning

The original Action Learning design was bogged down with flash elements and severely lacking content. We decided on the new design because of the modern, web 2.0 style look, and I also particularly like the “open” layout of the site, allowing the content on each page to draw the most attention instead of cluttered and repetitive navigation elements taking up space. This site also features a custom Wordpress skin which flow seamlessley with the rest of the site.

Recycle Technologies

Recycle Technologies also had a previous design which lacked in content and was loaded down with unnecessary flash. The new layout uses a clean and vibrant color scheme, and again, allows the content to shine. I was also able to easily incorporate all of the images and forms from the previous site into the new site. The new Recycle Technologies layout is search engine friendly, and is designed to make it easy for visitors to find the information they need and ultimately increase the site’s conversion rate. Last, it also features a seamlessly skinned Wordpress theme.