Though many people believe that direct print marketing is outdated the truth is small companies are causing a resurgence in this type of marketing. Certain age demographics often prefer direct marketing to the technology-fueled marketing tactics used today.
People Trust Direct Print Marketing More
As social media and Internet marketing grow, people are seeing the direct print method as a more honest way of advertising. A lot of internet marketing is done through email and emails can easily be hacked into, making this an untrustworthy form of advertising in some people’s minds. Emails are also notorious for containing links that will give the recipient’s computer a virus if they click on them. Built-in spam controls offered for most free email accounts like Yahoo and Gmail often classify any type of marketing or promotional email as spam. Using direct print marketing avoids this problem.
Internet Marketing Is Overused
Though Internet marketing has become the preferred method for many, this has resulted in the overuse of it and that is turning some people off. The low cost of Internet marketing means that people are now bombarded with this type of advertising and they are starting to get sick of it. Since virtually every company uses the Internet and social media to advertise themselves today it has become as hard to beat the competition as to find a needle in a haystack. Direct print marketing is less often used and less invasive, making it more likely to be successful than other forms of marketing.
Consumers Want To Feel A Personal Connection To Businesses They Frequent
Companies of all sizes and in all industries are discovering that many consumers want to feel a personal connection to any business they give their money to. Internet advertising is very impersonal, and while that was favorable for a period of time, consumers are changing how they feel about it now. With direct print marketing, it is possible to tailor deals and special offers to the ideal demographics for the product or service being marketed. Consumers want to give their business to companies that value customer service, honesty, and integrity. They want to use local services that help boost their own economy and job market. As result companies like McDonald’s are emphasizing the fact that the ingredients they use in their restaurants are obtained from local farmers.
Consumers want to see their loyalty rewarded by companies, especially the big corporations. For this reason, Google sends coupon codes for free trials of some of the services they offer, as well as direct mail coupons, to their longtime customers. This allows Google to build a relationship with their customers that keep the customers loyal to the company. The relationship between any company and its customers are a crucial part of their success and these relationships are being fostered through the use direct print marketing. Companies are finding that they are having an easier time meeting their sales goals when they use this marketing tactic.
Receiving “Snail Mail” Is Less Cumbersome Than In The Past
At the height of the popularity of marketing via direct mail, people were becoming annoyed because day after day their mailbox was filled with what they considered to be junk mail. This was also before electronic communications were what they are today. With so many people paying their bills online these days many are receiving less physical mail at their home every day. As a result, people are now more open to receiving this type of mail than they were years ago.
Since fewer companies are using direct print marketing these days there is not as much competition to gain customers. For this reason, many businesses are re-adopting the practice of mailing enticing advertisements and offers to consumers’ homes. It is more cost efficient for them to advertise using a method that is less saturated than Internet marketing is.
Direct Print Marketing Is Often Easier To Create
Creating a direct marketing campaign can be easier on some company’s resources than creating online marketing campaigns. The tech skills and knowledge needed to pull off a successful marketing campaign on the Internet means that companies are paying more to have a marketing campaign created online than they are to have one created offline. As many companies continue to struggle they are seeing the advantages of moving away from Internet marketing and reconsidering direct print marketing.
Direct marketing campaigns can be created by viewing what the competition is doing and figuring out a way to do it better. Companies can see what works for their competitors and what doesn’t and use that information to design their own successful campaign. With an attention-grabbing headline and the right wording used in the advertising, direct mail can be the easiest and most effective way for any company to drive up business. Coming up with a call to action that blows away those of a company’s competition is generally the last bait a company needs to dangle in order to attract new customers and retain existing ones.
Coming up with a direct marketing strategy that can be effectively executed using printed material is easy to do without needing the technical know-how that it takes to run an Internet marketing campaign. It can also be done much quicker which results in companies seeing results much faster.
The advantages to using direct print marketing over Internet marketing are growing every day. Companies are seeing all of the reasons why the old-fashioned methods of marketing sometimes work the best. Any company that caters to older generations are more likely to be successful if they avoid Internet marketing because many members of older generations have no desire to get on the Internet, nor the knowledge to know how to do so. Receiving marketing material through the mail is often more convenient for them.
Any business that wants to have direct print marketing materials can order them from companies like print-print.co.uk. Companies like these offer professional services.